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诺贝尔经济学奖得主丹尼尔·卡尼曼在研究人们究竟如何评估和计算自己的金钱得失及由此作出决策时,提出了著名的价值函数。该函数对于企业巧妙地设计薪酬激励机制具有重要的指导意义。卡尼曼的价值函数卡尼曼的价值函数具有三个主要特征(见图1):参照点效应。人们对于得与失的判断往往基于一个参照点,而不是绝对值。比如在“其他人一年挣6万元,你年收入7万元”和“其他人年收入为9万元,你
Daniel Kahneman, a Nobel laureate in economics, has come up with a well-known value function when it comes to studying how people value and calculate their own money and make decisions. This function has an important guiding significance for the enterprise to skillfully design the salary incentive mechanism. Kahneman’s Value Function Kahneman’s Value Function has three main features (see Figure 1): The Reference Point Effect. People’s judgments about gains and losses are often based on a reference point, not an absolute value. For example, ”other people earn 60,000 yuan a year, your annual income of 70,000 yuan“ and ”others" annual income of 90,000 yuan, you