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2008、中国、北京、奥运,这些概念的传播离不开媒体,也唯有媒体才能让世界了解中国的文化、体育和经济。而投之以桃李、报之以琼琚,奥运也为中国传媒业带来了近600亿美元的商机,不仅带动1200亿美金传媒市场的建立,更为媒体带来巨大的广告收入和节目销售收入。媒体单位、广告代理公司、媒介购买公司、影视制作、媒介策划和咨询机构等都将会获得奥运带来的直接和间接商机。
In 2008, China, Beijing and the Olympic Games, the dissemination of these concepts can not be separated from the media. Only the media can let the world understand China’s culture, sports and economy. The investment to peaches and plums, reported by Qionglai, the Olympic Games has also brought nearly 60 billion US dollars for the Chinese media industry business opportunities, not only led to the establishment of 120 billion US media market, but also for the media to bring huge advertising revenue and program sales income. Media agencies, advertising agencies, media buying houses, film and television production, media planning and consulting agencies, etc., will all enjoy the direct and indirect business opportunities brought about by the Olympics.