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江、海、湖具有涨潮与落潮的自然规律,谁要忘记或违反这个规律,就会给行船者带来难以弥补的损失。倘若把这种涨潮与落潮的自然规律沿用到企业的新产品开发上来,也是很有借鉴价值的。某电器厂曾经开发出一种电器新产品,一举获得了省“优质产品”的称号,不仅在国内20多个省市成了消费者的抢手货,而且还打入了欧洲与香港的市场。然而,由于该厂在产品销售行情上涨时,既放松了现有产品的质量,又放松了后续新产品的开发工作,当国内外电器产品行情发生激剧变化时,这种原来热销的产品却变成了滞销,导致了企业的经济效益每况愈下。这不能不算是个严重的教训。
Rivers, seas and lakes have the natural law of high tides and ebbs. Whoever forgets or violates this law will bring irreparable losses to the boaters. If the natural law of this high tide and ebb is applied to the development of new products for enterprises, it is of great value for reference. An electrical appliance factory has developed a new electrical product and won the title of “quality product” in the province. It has not only become a popular commodity among more than 20 provinces and cities in China, but also has entered the markets of Europe and Hong Kong. However, due to the rise of the product sales market, the plant not only relaxed the quality of existing products, but also relaxed the follow-up of the development of new products. When the domestic and international electrical products market changes drastically, this original hot-selling product However, it has become slow-moving, resulting in the deteriorating economic efficiency of the company. This can not be regarded as a serious lesson.