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随着科技的进步,以新一代数字技术、信息技术为基础的新媒体迅速发展,对于传统的媒体产生了巨大的冲击,尤其是电视媒体遭受到的冲击最为激烈,由于新媒体具有较多的功能,在于传统媒体竞争的过程中具有较多的优势,所以在传播速度和传播形式上,传统的媒体无法与之相比。因此,本文针对这一发展变化的背景,对于新媒体时代下传统广播电视媒体面临的挑战进行分析,指出新媒体阻碍传统电视媒体进步的原因,在分析的基础上提出促进传统广播电视媒体发展的建议。
With the advancement of science and technology, the rapid development of new media based on digital technologies and information technologies of the new generation has had a tremendous impact on the traditional media. In particular, the impact on the television media has been the most intense. As the new media has more The function lies in that traditional media has more advantages in the process of competition. Therefore, the traditional media can not be compared with the speed of communication and the form of communication. Therefore, in view of the background of this development, this article analyzes the challenges faced by traditional radio and television media in the new media era, points out the reasons why new media impedes the progress of traditional television media, and proposes to promote the development of traditional radio and television media on the basis of analysis Suggest.