论文部分内容阅读
曾几何时,营销悄然走进了我们的生活,在不知不觉中主宰了经济的运行,渐渐成为这个社会思维的核心方式。营销越是发达,手法便越细腻,这或许是营销发展的规律。初时的营销,开门见山,争狠斗勇,犹如武松打虎,三下五除二已解决问题。看那吊眼猛虎,一扑、二掀、三剪,便也黔驴技穷,惨遭噩运。此类营销有其胜利三步曲:偶然相遇在前,抖擞精神随后,三拳两脚了结。武松多时,虎则少矣。纵观国之山林,长叹虎之无几。虎虽寥寥,牛却众众。于是乎,打虎便演变为解牛。解牛之法不同于打虎,需胸有成竹,凝神静气,层层递进,不差毫厘。这样的细活,不但要对标的物的结构内容了如指掌,还要在解剖手段上技高一筹。倘若到了超凡脱俗的境界,便似庄子笔下的庖丁一般:“手之所触,肩之所倚,足之所履,膝之所踦,然向然,奏刀騞然,莫不中音,合于桑林之舞,乃中经首之会。”善哉!技盖至此乎?庖丁解牛之功非常人所能及,亦非常人所能解。我们在此只能道出几种凡夫俗子皆能目视的常见谬误,蔽之曰:营销陷阱。
Once upon a time, marketing quietly into our lives, unknowingly dominated the economy, has gradually become the core of this social thinking. The more developed marketing, the more delicate way, this may be the law of marketing. The initial marketing, straight to the top, fighting fierce courage, like Wu Song tiger, three under five except two already solved the problem. Look at that Tigers Tigers, a flutter, two lift, three shear, they also donkey poor technology, tragic bad luck. Such marketing has its victory trilogy: accidental encounter in the former, full of energy, followed by three boxing foot. Wu Song for a long time, the tiger is less carry on. Looking at the country's forests, laments tiger almost. Although only a handful of tiger, but the public cattle. Ever since, Tiger became the solution to cattle. The solution of cattle is different from playing tiger, need a well-conceived, quiet, progressive, not bad. Such a fine work, not only to the subject matter of the structure well aware of content, but also on the superiority of anatomical means. If we reach a state of extravagance, it resembles Zhuang Zi's general: “” The hand touched, shoulders, the foot of the foot, knees, In the dance of the Sanglin, it is the first meeting of the Central Committee of the Chinese People. " Here we can only tell the common mistakes that ordinary people can visualize, saying: marketing pitfalls.