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It takes 45 minutes to drive from Italy’s Turin Airport to the town of Moncalieri, where Chang’an Automobile’s European Designing Center is located. Not far from Chang’an’s office building are the car model maker Vercarmodel, the auto- motive designer IDEA and the storehouse of Fiat. Turin is well known in Europe and even the world for automotive designing. Since the 1980s,many Chinese auto brands such as Brilliance, Hafei, Chang’an, Chery and JAC have begun to seek auto designing resources in Turin. Changan Automobile has invested over 100 million euros here, making Turin the company’s overseas R&D hub. “Originally, we planned to make the Moncalieri center as Chang’an’s coordi- nator and front of the European market,” says Yu Chenglong, the chief representative of Chang’an’s Italian base. “But now, the Moncalieri center takes care of the designing of Chang’an vehicles. A triangle is formed by the Moncalieri center, the Chongqing R&D headquarter and the Shanghai R&Di nstitute.” Chang’an has been making military prod- ucts for more than 140 years. During the hard times, it was once punished as it merely copied the model of others. However, with regard to cars now, Chang’an knows well that it has to put more effortt o technology. Though Chang’an has already submitted a good paper for making commercial vehicles, passenger cars have always been its expectation. “For the sake of making profits in the long run, Chang’an, being an automobile manufacturer for over 100 years, should develop its own cars,” notes Chang’an president Xu Liuping. Closely strategic alliances with Ford and Suzuki have been formed. But Chang’an is always thinking of being independent. Like many domestic auto makers, Chang’an seeks overseas resources to build up its own capabilities of making cars. Anyway, it will return to its own platform if it develops its own cars.
It takes 45 minutes to drive from Italy’s Turin Airport to the town of Moncalieri, where Chang’an Automobile’s European Designing Center is located. Not far from Chang’an’s office building are the car model maker Vercarmodel, the auto-motive designer IDEA and the storehouse of Fiat. Turin is well known in Europe and even the world for automotive designing. Since the 1980s, many Chinese auto brands such as Brilliance, Hafei, Chang’an, Chery and JAC have begun to seek auto designing resources in Turin. Changan Automobile has invested over 100 million euros here, making Turin the company’s overseas R & D hub. “Originally, we planned to make the Moncalieri center as Chang’an’s coordi- nator and front of the European market, ” says Yu Chenglong, the chief representative of Chang’an’s Italian base. “But now, the Moncalieri center takes care of the designing of Chang’an vehicles. A triangle is formed by the Moncalieri center, the Chongqing R & D headquarter and the Shanghai R & Di Institute. ” Cha ng of has been making military prod- ucts for more than 140 years. During the hard times, it was once punished as it merely not copied the model of others. However, with regard to cars now, Chang’an knows well that it has to “put the more effortt o technology. Though Chang’an has already submitted a good paper for making commercial vehicles, passenger cars have always been its expectation. ” For the sake of making profits in the long run, Chang’an, being an automobile manufacturer for over 100 years, should develop its own cars, "notes Chang’an president Xu Liuping. Closely strategic alliances with Ford and Suzuki have been formed. But Chang’an is always thinking of being independent. Chang’an seeks overseas resources to build up its own capabilities of making cars. Anyway, it will return to its own platform if itorge its own cars.