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柯达和富士是国际胶卷市场一对冤家,彼此间竞争相当激烈。可在南美市场的较量中,尽管柯达使尽了浑身解数,自己的产品仍敌不过富士,形成富士一枝独秀的局面。面对此情此景,柯达不甘示弱,经过一番努力终于同竞争对手在南美市场平起平坐。柯达是如何推开南美市场的大门的呢? 原来竟是小小的鸡蛋帮助它们立下赫赫战功。柯达同以色列鸡蛋出口公司达成协定,在出口到南美洲的鸡蛋上印有“柯达”彩色胶卷的商标,并付给这家以色列公司500万美元,这就
Kodak and Fuji are a pair of friends in the international film market, and their competitions are quite fierce. In the contest in the South American market, although Kodak did its best, their products are still beyond the Fuji, forming a thriving Fuji situation. In the face of this scene, Kodak to be outdone, after some efforts finally with the competitors in the South American market on an equal footing. Kodak is how to open the door to the South American market? It turned out to be a small egg to help them set a hellfire. Kodak reached an agreement with the Israeli egg export company to print “Kodak” color film on eggs exported to South America and pay the Israeli company $ 5 million