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现代市场经济的报业传媒竞争已呈现多方位、多元化的复杂态势,传统的计划经济时代的被动的宣传模式已难以适应新市场的竞争格局。一家报纸欲要生存壮大,导人报纸策划理念已成为一种必然。面向传播市场强化报纸的策划意识和能力,以高水平的策划力和传播力来吸引读者、赢得市场,已是报人的一种共识。
The newspaper market competition in the modern market economy has presented a multifaceted and diversified complex. The passive mode of propaganda in the traditional era of planned economy has been hard to adapt to the competition in the new market. A newspaper wants to survive and grow, guide the concept of newspaper planning has become a necessity. It has become a consensus of the taxpayers to face the dissemination market’s awareness and ability to strengthen the planning of newspapers and to attract readers and gain market with a high level of planning power and communication power.