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自去年9月至今年5月,笔者先后在北京、天津、广州、深圳、大连、沈阳等地,调查了40家中美合资企业(以下简称样本Ⅰ),其中,有17家是与美国著名的跨国公司合资组建的(以下简称这17家合资企业为样本Ⅱ,其它23家合资企业为样本Ⅲ。样本Ⅰ=样本Ⅱ+样本Ⅲ),这些与美国大跨国公司组建的合资企业具有一些明显的特点,本文试就美国大跨国公司来华投资的动机、产品策略、销售渠道策略、促销策略、所有权策略等方面,探讨美方的来华合资策略。
From September last year to May this year, the author has investigated 40 Sino-US joint ventures (hereinafter referred to as Sample I) in Beijing, Tianjin, Guangzhou, Shenzhen, Dalian, Shenyang, etc. Among them, 17 are known to the United States. The joint ventures of multinational corporations (hereinafter referred to as the 17 joint ventures for Sample II and the other 23 joint ventures for Sample III. Sample I = Sample II + Sample III), these joint ventures with large U.S. multinational corporations have some obvious This article explores the U.S. joint venture strategy in China in terms of the motivation, product strategy, sales channel strategy, promotion strategy, and ownership strategy of U.S. large multinational companies investing in China.