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漫天折扣是危害报业经营的毒瘤,它严重影响报业经营收人与利润。而当你发现这个问题时,往往已经太晚而回天乏术。由于意识到管理报纸广告客户的重要性,这篇文章将就此着重讨论报业经理人应如何处置广告折扣的问题。 * 折扣之所以被使用是因为报纸广告报价已经不再具有诱惑力,而折扣的作用是能通过较低的价格使得广告主愿意以一个他认为合适的价格来做投人广告。 * 一旦折扣进入前端环节,它对整个系统的的影响将很难评估。——折扣的机制已被自动的设定在系
The sky-wide discount is a malignant cancer that threatens the newspaper industry. It has a serious impact on newspaper business receipts and profits. When you find this problem, it is often too late to go back to surgery. Recognizing the importance of managing newspaper advertisers, this article will focus on the issue of how newspaper managers should handle advertising discounts. * Discount is used because newspaper quotes are no longer attractive, and the discount is to make advertisers willing to pay for advertising at a lower price than they think fit. * Once the discount enters the front end, its impact on the entire system will be hard to assess. - The discount mechanism has been automatically set in the department