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新的一年又来了,对不少企业和各大广告公司而言,大都已经或将要面对新一轮各种媒体的价格上涨和谈判问题。媒体投放在不少企业的运营成本中是一项极大的投资,一般而言,拍一条广告片只需几十万至百万以上不等,但广告投放却动辄过千万,有时为求迅速打开市场或抵御竞争对手狂轰猛炸的广告,一年过亿的投放也不为过。反之,在同等预算下,更低的折扣也意味着更多的投放次数、版面和更好的效果。因此争取到最低的媒体价格,常被企业视为关乎企业的成本节流和保证广告效果的极重要一环。
The new year has come again. For many enterprises and major advertising agencies, most have or will have to face the price increase and negotiation of the new round of various media. Media investment in many companies operating costs is a great investment, in general, shoot a commercial only need a few hundred thousand to more than one million, but advertising is often tens of millions, and sometimes for the sake of Advertising that quickly opens up markets or defeats rivals by bombing can not be overextended for billions of dollars a year. Conversely, under the same budget, lower discounts also mean more delivery, layout, and better results. Getting the lowest media prices, therefore, is often viewed by businesses as an important part of cutting costs and ensuring the effectiveness of advertising.