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无论是早已大举进驻的家乐福,还是准备“后来居上”的沃尔玛和麦德龙,在2004年年底的时候都不约而同地开始躁动,纷纷高调宣布其在中国市场的攻略。“年底以后,我们将会有更多的选择。”沃尔玛亚洲区总裁兼首席执行官钟浩威兴奋地说。而让这些外资零售巨头兴奋的“年底”就是12月11日:根据中国对WTO的承诺,从这天起,外商对我国零售领域的投资将取消地域、股权和经营范围的限制,允许设立外资独资商业企业。2004年12月11日以后,内资外资在中国零售业的真正较量开始了。
Whether it is Carrefour, which has long been invaded, or Wal-Mart and Metro who are preparing for “coming out”, they all started their agitation at the end of 2004 and announced their strategies in the Chinese market with high profile. “After the end of the year, we will have more choices. ” Wal-Mart Asia President and CEO Zhonghao Wei said excitedly. At the end of December 11, according to China’s commitment to the WTO, from this day onwards, the foreign investment in the retail area of China will be canceled in the territory, the ownership and the business scope of the restrictions, allowing The establishment of wholly foreign-owned commercial enterprises. After December 11, 2004, the real contest of domestic-funded foreign investment in China’s retail industry began.