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全行业点评据CTR媒介智讯广告监测数据显示,10月电视广告刊例总花费同比继续保持增长态势,增幅为6%,但环比出现4%的下滑;省级卫视走势好于电视整体,广告投放同比大幅增长20%,环比基本持平,有0.1%的微增。与9月份相比,省级卫视TOP10行业中衣着行业取代邮电通讯进入榜单,排在第九位。药品行业环比投放增长最快,增幅达28%,升至首位。化妆品/浴室用品、酒精类饮品和交通行业环比也各有增长,增幅分别为11%、13%和4%;上月榜首饮料行业环比投放有19%的大幅削减,行业排名降至第三位。娱乐及休闲、家用电器和商业及服务性行业的环比投放均有两位数的下滑。
Industry-wide commentary According to CTR media intelligence advertising monitoring data show that in October the total cost of television advertising cases continued to grow YoY growth rate, an increase of 6%, but the chain showed a 4% decline; the provincial satellite TV trend better than the whole, advertising Turnover increased by 20% YoY, basically the same as the previous month, with a slight increase of 0.1%. Compared with September, provincial top TV industry in the TOP10 industry to replace postal and telecommunications into the list, ranked ninth. Pharmaceutical industry chain posted the fastest growth, an increase of 28%, rose to the first place. The cosmetics / toiletries, alcoholic drinks and transportation sectors also saw a sequential growth of 11%, 13% and 4% respectively. Last month, the beverage industry posted a sharp 19% drop in chain ratio and dropped to third place in the industry . Entertainment and leisure, household appliances and commercial and service industries posted double-digit sequential increases.