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本文以大学生使用社交媒体的现状为研究对象,从动机、态度、参与、认知四个维度总结大学生群体在新媒介迅速发展的大环境下所表现出来的社交媒体使用特征,如注重娱乐、人云亦云、参与不够深入以及批判认知需加强等。根据这些特征,笔者认为大学生要综合提升媒介素养的能力,不仅其自身需要努力,社会各方也需加大关注度与支持力度。
In this paper, the status quo of college students using social media is taken as the research object. The characteristics of social media usage of college students in the context of the rapid development of new media are summed up from the four dimensions of motivation, attitude, participation and cognition. , Inadequate participation and critical cognitive needs to be strengthened. According to these characteristics, I believe that college students should comprehensively enhance the ability of media literacy, not only its own efforts, all sectors of society need to increase attention and support.