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报纸的开本变化意味着什么趋势性变化,如何应对?这是本刊编辑部多年关注的问题,也是储备多时的报道选题。经历了上世纪八十、九十年代报纸开本争相扩大之后,九十年代中期以后,一些中国报纸开本开始拉长、变瘦。值得注意的是,最近两年来,《独立报》《泰晤士报》《华尔街日报》等欧美大报先后进行“小报化”改革,并因此在挽救发行量下滑方面卓有成效。开本变化是应对移动接收时代到来和报纸盈利水平下降的良方吗?编辑理念会随之调整吗?对于正苦苦寻找破局良方的从业者来说,开本变化,或许在今天特别值得关注。
What changes in the newspaper’s capital structure means changes in the trend, how to deal with? This is our editorial department for many years concerned about the issue, but also the subject of long-term reserve reports. After experiencing the expansion of newspapers in the 1980s and 1990s, the number of Chinese newspapers began to lengthen and lengthen after the mid-1990s. It is noteworthy that in the recent two years, major newspapers such as The Independent, The Times, The Wall Street Journal and other major newspapers have carried out the reform of “mini-tabling” and have thus achieved great success in saving the circulation slide. Is this a good way to cope with the arrival of the mobile receiving era and the decline in the profitability of newspapers? Will the editorial philosophy follow? For those who are struggling to find a cure, the changes may have deserved special attention today.