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2004年岁末,千呼万唤的直销立法没有如期出台,中国直销业仍然处于翘首期盼的状态。2005年,中国直销业能否正常开放,成了很多直销公司和直销商举目期待的一年。安利、雅芳、完美等早期进入中国直销领域的公司,早已先为人知,而更多希望能搭上直销开放班车的直销企业都在暗中骚动。《科技智囊》杂志在《直销乱力怪神》一文中谈到直销的发展时说:第一代直销是机会导向,第二代直销是产品导向,第三代直销是制度导向,第四代直销是通路导向,而第五代直销则是整合导向。
The end of 2004, long-awaited direct sales legislation was not introduced as scheduled, China’s direct selling industry is still eagerly looking forward to the state. In 2005, China’s direct selling industry can be opened up normally, has become a lot of direct selling companies and distributors look forward to the year. Amway, Avon, Perfect, and other early into the field of direct selling companies in China, long ago known, but more hope to catch direct sales of open-door direct sales companies are secretly unrest. Speaking of the development of direct sales in the article “Direct Slippage Gods”, Science and Technology Think Tank said: The first generation of direct sales is opportunity-oriented, the second generation of direct sales is product-oriented, the third generation of direct sales is system-oriented and the fourth generation Direct marketing is the gateway, while the fifth generation of direct sales is the integration guide.