品牌故事之SONY

• 出 处: 时代英语(高二)
• 发表日期: 2012年04期
• 关键词: 世界知名品牌 SONY 索尼公司 故事 日本制造 盛田昭夫 创始人

Sony Corporation was founded in 1946.One of its founders Akio Morita named his autobiography as Made in Japan,believing that Sony had great contribution to changing the“Made in Japan”from contempt into a compliment.Over the past 60 years,Sony has become a world famous brand.At the beginning of their business,Sony had a less appealing name,Tokyo Tsushin Kogyo.Feeling like RCA and AT&T’s brand names short but strong,the founders Akio Morita and Masaru Ibuka decided to change the name of their company into a name spelled with just four or five English letters.

Sony Corporation was founded in 1946.One of its founders Akio Morita named his autobiography as Made in Japan, believing that Sony had great contribution to changing the “Made in Japan” from contempt into a compliment. Over the past 60 years, Sony has become a world famous brand. At the beginning of their business, Sony had a less appealing name, Tokyo Tsushin Kogyo. Feeling like RCA and AT & T’s brand names short but strong, the founders Akio Morita and Masaru Ibuka decided to change the name of their company into a name spelled with just four or five English letters.