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此次广告法修订的一个重要目标,是对关乎公众利益的重点商品和服务领域,分门别类补充、完善相应的广告准则,除了医药、保健食品等传统的虚假广告重灾区外,另一个重要方向是近年来虚假广告突出的新领域。其中最引人注目的,是填补了教育培训、招商理财、房地产三大类广告的准则空白。医药广告的生命“陷阱”若论违法、虚假广告的重灾区,首当其冲的当属药品、医疗、医疗器械等医药广告。从“1盒见效”式的夸大疗效,到“包治百病”式的迷魂断言,从“无副作用”式的安
An important objective of this revision of the advertisement law is to supplement and perfect the corresponding advertising guidelines for the key goods and services related to the public interest. In addition to the traditional hard-fake advertisement such as medicine and health food, another important direction is False advertising prominently new areas in recent years. One of the most striking is to fill the education and training, investment management, real estate three categories of advertising guidelines blank. Medical advertising life “trap ” If illegal, fake ads in the hardest hit, the undoubtedly bear the drug, medical, medical equipment and other medical advertisements. From the “1 box effect” exaggerated the effect, to “cure all” type of enchantment assertion, from the “no side effects” type of security