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在当下的时代里,国际动画产业越来越得到大众的关注,然而我国的动画市场除了少数作品外,大多数的作品都不尽人意,得不到大众的认同和广泛的传播。然而,在上个世际,中国动画却取得过举世瞩目的成就,如《大闹天宫》、《哪吁闹海》等动画作品都在世界多地获得大奖。在绘画、雕塑等多个领域,大师们都在积极探究如何将中国传统文化与动画产业有机结合起来,在过去科学技术落后的情况下,他们仍然坚持发扬中国传统文化,创作出了一些兼具本土风格特点和深受大众喜欢的艺术作品。面对当下动画制作人员技术已算成熟,同时国内的需求量也适合动画产业的高速发展,当下中国动画产业的出路就需要立足于本土文化,以批判性眼光来构建以中国传统文化为基础,选择性地向西方借鉴成功经验为补充,结合当代时代特点,形成自己独特的中国风格,才能重新振作起来,重新在国际市场独树一帜。
In the current era, the international animation industry is getting more and more public attention. However, most of the works in the animation market in our country are unsatisfactory and can not be widely accepted and widely disseminated except for a few works. However, in the last world, Chinese animation has achieved world-renowned achievements such as “Havoc in Heaven” and “what is the alarm?” And other animated works have won many awards in the world. In fields such as painting and sculpture, masters are actively exploring how to combine traditional Chinese culture with animation industry. In the past, with the backward science and technology, they still insisted on promoting Chinese traditional culture and created some Native style features and popular works of art by the public. Faced with the current animation technology staff has matured, while the domestic demand is also suitable for the rapid development of animation industry, the moment the current Chinese animation industry needs to be based on the local culture, with a critical eye to build a traditional Chinese culture, Selectively draw lessons from the successful experience of the West as a supplement, combined with the characteristics of the contemporary era, to form their own unique Chinese style, to rekindling ourselves and re-unique in the international market.