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物资流通企业作为经济行为主体,总是在追求一定利益的动力支配下从事各种经济活动的,这一动力即企业目标。企业目标不是企业在某一生产阶段或某一经营环节上进行具体活动时的目标,而是指在这些具体目标后面,主宰它的形成与变化的终极目标。这一目标是最高层次的,其他具体目标只是实现企业目标的手段。因此,企业目标是决定企业行为的重要因素,离开了企业目标就无法说明企业行为。
Material distribution companies, as economic actors, are always engaged in various economic activities under the pursuing of a certain interest, which is the enterprise’s goal. The goal of a company is not the goal of the enterprise when it is engaged in specific activities during a certain production stage or operation, but refers to the ultimate goal of its formation and change after these specific goals. This goal is the highest level, and other specific goals are only means to achieve business goals. Therefore, the corporate goal is an important factor that determines the behavior of the company. Without the corporate goal, it cannot explain the corporate behavior.