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随着文化事业向市场的逐步靠拢,商界和企业也开始重视产品及商务的文化含量和文化品味。利用当地历史人物创品牌者有之,通过文化活动促进商品销售者亦有之,感兴趣的读者请看《商界竞打“文化牌”》。
With the gradual convergence of cultural undertakings with the market, the business community and companies have begun to pay attention to the cultural content and cultural tastes of products and business. There are people who use local historical figures to create brands, and there are also those who promote the sale of goods through cultural activities. Readers interested in the competition are invited to read the “Business Brand Competition”.