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在2009年中央电视台黄金资源招标会上,特步战胜多个竞争对手,一举中标中央电视台2009-2010体育赛事直播节目合作伙伴,占据媒介传播制高点。特步与央视合作多年,非常重视品牌建设,今年是第二次来参加央视招标。在2008年的央视招标会上,第一次参加招标的特步,就以超过1亿元中标《2008年奥运会决赛直播贴片套装广告》和《赛场速递》广告,今年,特步再次中标中央电视台2009-2010体育赛事直播节目合作伙伴,充分显示了企业的品牌实力。
In 2009 CCTV gold resources bidding, Xtep beat a number of competitors in one fell swoop won the CCTV 2009-2010 sports events live show partners, occupy the commanding height of media. Xtep and CCTV cooperation for many years, attaches great importance to brand building, this year is the second time to participate in bidding for CCTV. At the CCTV bidding ceremony in 2008, for the first time, Xtep, who participated in the bidding for the first time, won the bid of “2008 Olympic Games Finalist Patch Set Advertisement” and “Speedway Courier” with more than 100 million yuan. This year, Xtep once again won the bid of CCTV 2009 -2010 sports events live show partners, fully demonstrated the strength of the brand.