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2003年即将过去,跨国公司均在盘点这一年来在中国的收益,而同时也在考虑2004年在华的战略部署。为了更详细地了解跨国公司明年的战略计划,本刊特别组织采访了“跨国公司2004年在华战略”的报道。本刊记者对爱立信、高通、柯达、拜耳、维亚康母、SUN、BEA、NEC、英杰华、中经合等10家在华跨国公司进行了采访,这些公司分别处在 IT、制药、创投、媒体、金融保险等不同行业领域,他们的在华战略可以不同程度地反映出跨国公司2004年对中国不同行业的关注程度。通过报道,可以知道,这些跨国公司有的继续实施既定的战略规划,按步骤按阶段推进;有的更加重视中国市场并带来更大的投资;有的正在同中国的政策变化而动;有的集中精力将瞄准行业里的某一新的利润增长点……2004年,必将是跨国公司扩大在华投资的新一年,同时也是跨国公司在华取得更丰厚回报的一年。
As 2003 is approaching, multinational corporations are counting on their earnings in China this year, while also considering the strategic deployment in China in 2004. In order to know more about the strategic plans of multinationals next year, our special group interviewed the report of “Multinationals’ 2004 Strategy in China”. Our correspondents interviewed 10 multinational companies in China such as Ericsson, Qualcomm, Kodak, Bayer, Viacom, SUN, BEA, NEC, Aviva, and CEIBS. These companies are located in IT, Investment, media, financial insurance and other industries. Their strategies in China can reflect, to varying degrees, multinationals’ attention to different industries in China in 2004. Through the reports, we can see that some of these multinational corporations have continued to implement the established strategic planning and are proceeding step by step according to steps; some have placed greater emphasis on the Chinese market and brought greater investment; others are now following the policy changes in China; Will focus on a new profit growth point in the industry ... ... 2004 will surely be a new year for multinationals to expand their investment in China and a year for multinationals to make even greater returns in China.