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“上海观察”是解放日报社出品、只在互联网上发行的收费资讯类产品,目标用户是上海党政干部、城市利益相关者和一切关注上海的境内外人士。去年12月10日试运行,今年1月1日正式上线,可以在手机客户端、PAD、网站、微博和微信公众号上阅读。目前,APP下载量达25.3万,收费订户总量近16万,微信公众号关注数2万。每月出版一本精选集,挑选当月精彩文章25篇左右,印500本,分送中央部委、市委办局、各区县和重要客户,并作为线下推广的载体。
“Shanghai Observatory ” is a paid information product produced by Jiefang Daily and distributed only on the Internet. Its target users are party and government cadres in Shanghai, urban stakeholders and all domestic and overseas people concerned about Shanghai. Trial operation on December 10 last year, January 1 this year, the official launch, you can phone client, PAD, website, Weibo and WeChat public number to read. At present, APP downloads 253,000, the total number of subscribers is nearly 160,000, and the WeChat public number concerns 20,000. Published a monthly collection of selected articles, select the month about 25 exciting articles, printed 500 copies, distributed to the central ministries, municipal offices, districts and counties and important customers, and as a carrier of offline promotion.