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1983年夏天,日本最大的运动衣厂家德桑特公司借“企鹅运动衣上市20周年纪念”之际,在全国2300个销售点同时开展削价大拍卖。这等于自己宣布“企鹅”运动衣的名牌宝座已经丢失。德桑特公司原是一家名叫“石本商店”的中小企业,1965年开创成功“企鹅”运动衣,其正式商标叫“曼辛格”运动衣。因其胸前有企鹅图案,而以“企鹅”运动衣畅销一时,年销售额以1亿、2亿、4亿日元的速度翻番递增,迅速发展为全日本最大的运动衣厂家。1977年德桑特公司股票开始在大阪证券交易所公开上市,公司经营规模继续以惊人速度扩大,年增长率保持在20％-30％;至1982年,年销售额达到了
In the summer of 1983, the largest sportswear manufacturer in Japan, De Sants, at the time of the “commemoration of the 20th anniversary of the listing of penguin sportswear”, launched a price-reduction auction at 2,300 sales outlets nationwide. This is equal to the announcement that the brand name “Penguin” jersey has lost its title. De Santer was originally a small and medium-sized enterprise named “Shiben Store”. In 1965, it established the successful “penguin” sportswear. Its official trademark is called “Man Singer” sportswear. Because of its penguin pattern on the chest, the “penguin” sportswear sold at a rate of 100 million yuan, 200 million yen, and 400 million yen. It quickly became the largest sportswear manufacturer in Japan. In 1977, the company’s stock began public listing on the Osaka Securities Exchange. The company’s operating scale continued to expand at an alarming rate, maintaining an annual growth rate of 20%-30%. By 1982, annual sales reached