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在不久前举办的中国·国际形象片展中,雕牌《奋斗篇》影视广告喜摘银奖,可以说为这条曾经感动过无数下岗工人的雕牌形象广告画上一个完美的句号。雕牌《奋斗篇》形象广告,不仅是一条成功的品牌形象广告,也是一条充满人文关怀的社会公益广告,在其中,我们不仅见证了一个关注中国民生的品牌的成长,更看到了一个民族企业在国家和社会的变革中体现出来的高度社会责任感。《奋斗篇》将几年来不断丰满和清晰的雕牌品牌形象推向一个前所未有的高度。
In the recently held China International Image Exhibition, the title card of the “Struggle” movie and television advertisement wins the Silver Award. It can be said that a perfect ending has been drawn for the advertisement of the Diao Diao image which has touched countless laid-off workers. Diao Diao, a brand of “Struggle”, is not only a successful brand image advertisement, but also a social public service advertisement full of humanistic concern. In which, we not only witnessed the growth of a brand concerned about China’s livelihood, but also saw a national enterprise The high degree of social responsibility embodied in the country and social change. “Struggle” is pushing the plump and clear brand image of the Diaoyu brand over the years to an unprecedented level.