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舆论宣传工作是主流媒体的中心工作和首要任务,是主流媒体的职责所在和立身之本。当前,舆论宣传环境日益复杂,主流媒体宣传工作的考验和挑战也与日俱增。在此背景下,提升主流媒体舆论引导力,构建强势舆论宣传阵地成为主流媒体宣传工作的首要任务,也是时代赋予新闻宣传单位和新闻工作者的崇高使命。浙江卫视作为浙江省委省政府舆论引导的第一主力,宣传浙江的第一平台,始终在舆论引导力提升上积极探索实践,特别是在省第十三次党代会、“走转改”等重大宣传主题中,创
Media publicity work is the central task of the mainstream media and the most important task. It is the responsibility of the mainstream media and the foundation of this mainstream media. At present, the public opinion environment is increasingly complicated, and the tests and challenges of the mainstream media propaganda work are also increasing. Against this background, it is the lofty task of promoting the leading force of public opinion in the mainstream media and building a strong public opinion propaganda position to become the propaganda work of the mainstream media. It is also the lofty mission entrusted by the times to news publicity units and journalists. Zhejiang Satellite TV as the Zhejiang provincial government guidance of the first main force of publicity, Zhejiang’s first platform, has always been to enhance the guidance of public opinion to actively explore the practice, especially in the province’s thirteenth Congress, “ ”And other major promotional topics, create