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电子商务是一种全新的商务模式,在全球引发了生产方式的重大变革。随着企业信息化和互联网技术的高速发展,电子商务已经成为当代企业竞争的关键手段。面对日益严峻的资源环境约束和电子商务日益繁荣的大环境,企业借助电子商务手段催生出来的各种商业模式创新成为市场竞争的热点。基于此,本文分析了电子商务环境对企业传统商业模式的影响、构成商业模式创新的必要条件及其创新思路。
E-commerce is a brand new business model that has led to major changes in the world of production. With the rapid development of enterprise information and Internet technology, e-commerce has become the key means of competition for contemporary enterprises. Faced with the increasingly harsh environment of resources and environmental constraints and increasingly prosperous e-commerce environment, business e-commerce means the emergence of a variety of business model innovation has become a hot market competition. Based on this, this paper analyzes the impact of e-commerce environment on the traditional business model of enterprises, constitutes the necessary conditions for business model innovation and its innovative ideas.