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经过十余年的努力,今天都市类报纸已经发展成为我国报业市场上一支举足轻重的力量。但是,在发展的同时它也在不知不觉中陷入了同质化的泥潭。当其他城市的都市类报纸逐步摆脱低级的同质化竞争并开始向更成熟的差异化竞争过渡时,贵阳的都市类报纸却仍然深陷其中,难以自拔。为了找到同质化泥潭中贵阳都市类报纸未来发展的可行途径和有效策略,本文从实施差异化竞争策略、注重品牌建设、提升媒体自身的学习能力以及调整人才结构等几个方面探讨了贵阳都市类报纸今后的发展思路。
After more than 10 years of hard work, today’s urban newspaper has developed into an important force in the newspaper market in our country. However, at the same time as it is developing, it has also been unknowingly plunged into the quagmire of homogeneity. As urban newspapers in other cities gradually escaped the low-level homogenization competition and began to make the transition to a more mature and differentiated competition, Guiyang’s metropolitan newspapers were still deeply trapped in it and could hardly extricate themselves. In order to find the feasible ways and effective strategies for the future development of Guiyang metropolitan newspaper in the homogeneity quagmire, this article discusses the following aspects from the aspects of implementing competitive differentiation strategy, focusing on brand building, enhancing the learning ability of the media and adjusting the structure of talent. The future development of newspapers.