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目前国内一部分企业已经初步建立了品牌的知名度,产品有一定的市场占有率,但是,中国企业的品牌整体上还处于一个起步和成长阶段。如何让你自己企业经营的品牌不再昙花一现?实际上,我们既不能完全照搬可口可乐、IBM、宝洁等洋品牌的模式,也不能超越品牌自身的成长规律。我们可以将创立百年品牌作为企业发展的战略目标,但就中国企业发展的历史短、品牌管理基础薄弱的特点,我认为,我们的企业决策和品牌管理人员先不要期望自己的品牌
At present, some domestic enterprises have initially established their brand awareness and their products have a certain market share. However, the brand of Chinese enterprises as a whole is still in the initial stage of development and growth. How to make your own business brand no longer a flash in the pan? In fact, we can not completely copy the Coca-Cola, IBM, Procter & Gamble and other foreign brand model, nor can it go beyond the brand’s own law of growth. We can set up a century-old brand as a strategic target for business development. However, given the short history of Chinese enterprises and the weak foundation of brand management, I think our business decision-makers and brand managers should not expect their own brands