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今年是中国互联网发展的机遇之年。7月13日对北京申奥成功的实时、深入报道使中国网络媒体一度成为全球瞩目的焦点。9月11日,美国遭遇恐怖袭击,中国网络媒体再次利用互联网迅速、及时的优势将事件的后续演进实时传播,使中国网络媒体当之无愧成为今年最受关注的媒体。而对10月1日-7日国庆、中秋黄金周假日经济的成功引导和促进,更使中国互联网赢得了今年第三次大的发展机遇。美国艾维媒体资讯的网络媒体广告监测数据显示,9月13日,9.11事件发生后2天,所有关于9.11事件的讨论还在如火如荼,由东方网(www.eastday.com)联合沪上食品厂家杏花楼、新雅粤菜馆举办的“美士敦俱乐部中秋节知识竞赛”已在东方网旅游频道隆重登场,自此,拉开了各行各业针对中秋、国庆黄金周的市场争夺战,其手段之高、点子之绝,令人叹服。而在这场市场争夺战中,起引导和推波助澜作用的当属中国互联网:它充分考虑到网民的假日消费需求,不仅自办丰富节目满足网民的资讯、娱乐,通信、购物等方面的需求,更主动与交通、旅游、金融、保险等与假日
This year is an opportunity for the development of the Internet in China. The timely and in-depth coverage of Beijing’s successful bid for the Olympic Games on July 13 made the online media in China once the focus of global attention. September 11, the United States suffered a terrorist attack, the Chinese online media once again use the Internet quickly and timely advantage of the subsequent evolution of the incident in real time, so that China’s online media deserved to become the media of most concern this year. The successful guidance and promotion of the holiday of the National Day and Mid-Autumn Golden Week holidays from October 1 to October 7 have even made China’s Internet the third major development opportunity this year. American Aviagel media online media advertising media monitoring data show that on September 13, 9.11 after the incident occurred 2 days, all the discussions on the 9.11 event is still in full swing by the East (www.eastday.com) joint Shanghai food manufacturers Almond Flower House, Xinya Cantonese Restaurant organized “Midtown Club Mid-Autumn Festival Knowledge Contest ” has been grandly launched in the East Network Travel Channel, since then, all walks of life opened for the Mid-Autumn Festival, the National Day Golden Week market battle, The means of high, the idea of the point, it is amazing. In the battle for the market, the Internet has played a guiding and contributing role: taking full consideration of the holiday consumer demand of Internet users, not only providing rich programs to meet the needs of netizens for information, entertainment, communications and shopping, More active and transportation, tourism, finance, insurance and holidays