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Markedting是本世纪初发源于美国并在“二战”以后在国际上十分流行的一门新兴学科,80年代初引入我国。目前,该学科已受到我国理论界、教育界和实业界的重视,已列为大学管理系科的必修课程,并成为企业领导和管理人员、供销人员经常学习的主要学科。
Markedting was a new emerging discipline originated in the United States at the beginning of this century and was very popular in the world after World War II. It was introduced into our country in the early 1980s. At present, this subject has drawn the attention of theorists, educators and practitioners in our country. It has been listed as a compulsory course in the Department of Management of the University and has become a major subject frequently studied by business leaders and managers as well as supply and marketing staff.