论文部分内容阅读
一股“世界遗产”热潮正在神州大地磅礴涌动,申报恐后,开发争先,大有席卷天下之势。荧屏报端,时见遗产地遭遇天灾人祸,这不能不促使我们作一番冷静的回顾和思考。 上世纪80年代,法国一家电视台播放了一则汽车广告,法国雪铁龙汽车竟然开上中国万里长城东端起点的老龙头！播出十数秒,电视台接到许多斥责电话:“我们法国是一个有着优秀文化传统的国家,怎能将汽车开上人类的文化遗产！”于是广告停播。这则广告并非电脑合成,而是实景拍摄。当初文物行政部门曾极力反对这种与《文物保护法》背道而驰的违法行为,然而当地领导大笔一挥,雪铁龙汽车便腾跃而上。
A wave of “World Heritage” upsurge in Divine Landing surging, declared fear, the development of competition, a lot of sweeping the world trend. Screen newspaper, see the legacy of natural and man-made disaster, which prompted us to make some cool reviews and thinking. 80s of last century, a French television station broadcast a car ad, the French Citroen car even on the east end of the Great Wall of China starting point of the old leader! Broadcast for ten seconds, the television station received a lot of reprimand telephone: “We in France is a country with excellent cultural traditions, how can we open the car on the human cultural heritage!” So the ads stop broadcasting. This ad is not a computer synthesis, but the real shot. At the beginning, the administrative department of cultural relics had strongly opposed this kind of illegal act that ran counter to the “Law on the Protection of Cultural Relics.” However, when the local leader swung his head, the Citroen car made a sudden jump.