论文部分内容阅读
电子商务当前正在逐步渗透到社会的各个领域，对企业的运作方式也提出了新的挑战。电子商务包括网络调查、需求分析、网络营销、在线采购、协作制造、物品配送、电子交易、客户服务等一系列基于网络的活动。一、营销和客户管理营销活动是企业经营的龙头，客户关系是企业发展的
E-commerce is currently gradually penetrating into all fields of society and poses new challenges to the way enterprises operate. E-commerce includes a series of web-based activities such as network surveys, demand analysis, internet marketing, online purchasing, collaborative manufacturing, item delivery, e-commerce and customer service. First, marketing and customer management Marketing activities are the leading business, customer relations is the development of enterprises