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背景:2002年6月7日,美国友邦保险公司(AIA)北京分公司正式挂牌,而早在1992年,美国国际集团(AIG)就经中国人民银行批准,在上海成立了分公司,成为首家获准经营保险业务的外资公司。其后又于1995年取得执照在广州开展业务,并于1999年获中国保险监督管理委员会批准,在深圳和佛山开展寿险及非寿险业务。 友邦北京分公司于6月13日正式营业,两个月来,友邦在京的营业状况如何?其发展是否一如计划顺利?面对北京市场的六家中资保险公司,新投入战场的友邦,如何运筹它的北京攻略?
Background: On June 7, 2002, AIA Beijing Branch officially went public. As early as 1992, AIG, approved by the People’s Bank of China, set up a branch office in Shanghai and became the headquarter of AIA Foreign companies allowed to operate insurance business. He then obtained a license to operate in Guangzhou in 1995 and was approved by the China Insurance Regulatory Commission in 1999 to carry out life and non-life businesses in Shenzhen and Foshan. AIA Beijing Branch officially opened on June 13, and in the past two months, what is the business status of AIA in Beijing? Has the development proceeded as planned? How can the six Chinese-funded insurance companies in the Beijing market join the battlefield of the allies? Operation strategy of its Beijing Raiders?