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随着信息时代的到来,电力企业正面临着新的生存与发展环境——大数据环境。大数据时代的到来为电力企业的发展提出了新的挑战和机遇。目前,电力企业的生产系统、营销系统等不同的系统彼此之间的信息是相对孤立的,毫无联系,这就造成电力企业的各业务部门之间的业务处理缺乏系统性、效率低下,严重影响了电力企业的优质服务与精细化管理水平的进一步提升。本文将就大数据环境下电力企业的营销管理模式创新进行探讨,以期为电力企业的发展提供有价值的参考。
With the advent of the information age, power companies are facing a new environment for survival and development - the big data environment. The arrival of the era of big data has brought new challenges and opportunities for the development of power companies. At present, the information systems of power companies, such as production systems and marketing systems, are relatively isolated from each other and have no connection. This results in a lack of systematic and inefficient operation of business processes among power companies. Affected the power companies to further improve the quality of service and refined management. This article will discuss the marketing management model innovation of power companies under the big data environment, with a view to provide valuable reference for the development of power companies.