论文部分内容阅读
政企客户是运营商重点关注的客户,除了基础通信之外,应用层面的产品也是其差异化运营的重要工具。运营商推出的新型应用业务大都是面向政企客户的。虽然新业务从宣传来看有一定的效果,但就具体的产品而言,具有吸引力的产品仍然很少。新业务的发展耗费了大量的人力物力,效果却不理想,造成了产品数量多、生命周期短、客户满意度低的现象。因此,如何提高产品吸引力仍然是运营商面临的一个难题。该文就如何从应用层面的产品融合解决这一难题进行了分析和探讨。
Government-enterprise customers are the key customers of the operators. In addition to basic communications, the application-level products are also important tools for their differentiated operations. Most of the new application services launched by operators are for government and enterprise customers. Although the new business has had a certain effect on publicity, there are still few products that are attractive for a specific product. The development of new business has consumed a lot of manpower and resources, the effect is not satisfactory, resulting in a large number of products, short life cycle, low customer satisfaction. Therefore, how to improve the attractiveness of products is still a challenge for operators. This article analyzes and discusses how to solve this problem from the application level product integration.