当Hello Kitty穿上施华洛世奇

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  Hello Kitty深入人心的可爱形象,在日本遭遇了三月重大灾难后又被赋予了新的使命。且看施华洛世奇为其穿上bling bling的水晶衣裳,力图在灾难过后能够于心灵上给与日本民众以积极向上的力量。而众多Hello Kitty粉丝,抢购限量版的举措也能为幸存者们送去温暖,做如此的时尚达人,何乐而不为?
  
  Narrator: Hello Kitty, Japan’s 1)famed iconic cat, has been reborn with the Swarovski crystals. 2)Collaboration between the Austrian jewelry maker and Japan’s Sanrio Corporation aims to help bring in the money [sic] for survivors of the twin disasters in March.
  
  Reporter: Hello Kitty has a new, sparkling look, thanks to Swarovski.
  A 3)showroom on Tokyo’s 4)Omotesando fashion street displays 5)accessories from tiny earrings to melon-size [sic] 6)figurines. This 20-centimeter-tall Hello Kitty has a price tag of more than 14,000 US dollars. The limited edition is only available for 88 fans around the world.
  Swarovski says it wants to bring some cheer to Japanese suffering from the twin natural disasters of [sic] March.
  
  Robert Buchbauer (CEO of Swarovski): She’s just a very nice, adorable, cutecharacter. She’s really a symbol of happiness, and I think it’s very important these days to 7)transmit some positive messages to the people, and I think Hello Kitty is just perfect in order to do so.
  
  Reporter: The company CEO stressed the need for emotional, as well as
   8)concrete support.
  
  Mr. Buchbauer: Japan has a quite a long way to fully recover from all the things thathappened in the past few month [sic] . I think at the same time it is very important to think positively, to think forward, to think ahead, and to create some positive mood [sic] again, in order to optimistically look into the future.
  
  讲述者:施华洛世奇水晶给日本著名的卡通标志猫——Hello Kitty换上了新装。这家奥地利珠宝制造商和日本三丽鸥公司的合作旨在将收入捐给(今年)三月遭受双重灾难后的幸存者。
  
  记者:因为施华洛世奇,Hello Kitty有了闪耀的新装。
  东京表参道时尚街的一间陈列室展出了数件配饰,从小耳环到大如瓜的雕像。这个20厘米高的Hello Kitty(雕像)标价高于一万四千美元,全世界仅有88个粉丝能买到此限量版。
  施华洛世奇(公司)说此举意在为三月份遭受双重灾难的日本人加油。
  
  罗伯特·布克包尔(施华洛世奇总裁):她就是一个很美、很讨人喜欢、很可爱的人物。她真的就是快乐的象征。我认为这些天给人们传播一些积极的信息很重要,而我想Hello Kitty正好可以完美地担当此任。
  
  记者:(施华洛世奇)公司总裁强调,人们需要实质性的帮助,同样也需要情感上的帮助。
  
  布克包尔先生:要从过去几个月发生的所有事情中完全恢复过来,日本还有相当长的路要走。我想,与此同时,有正面的心态,向前看,着眼未来,并且再制造一些积极的心情,才能乐观地面向未来。
  
  有谁不爱Hello Kitty?
  
  Hello Kitty got her start in 1974 with her image on a change purse. She moved onto pens and pencils, stationery and T-shirts, created to make people “feel good and smile.”
  Celebrities love Hello Kitty, from Paris Hilton to Kelly Ripa, Christina Aguilera, Britney Spears, Tyra Banks. Everybody loves her.
  Kimora Lee Simmons launched a line of jewel and diamond watches, necklaces and rings with Hello Kitty.
  On an episode of MTV Cribs, Mariah Carey holds a Hello Kitty tee to her chest and proclaims: “It’s cute, right?”
  Lady Gaga did a photo shoot with a Hello Kitty doll in her hair and a 9)cascade of 10)plush figures building a floor-length dress.
  And even luxury brands: Hello Kitty has had collaborations with makeup company MAC and designers Betsey Johnson, Heatherette and Christian Dior. The move into high-fashion shows Hello Kitty’s ability to be “simultaneously ‘cute’ as well as chic, hip and 11)kinky-sexy.”
  
  Hello Kitty的形象从1974年开始出现在一个零钱包上,而后她出现在钢笔、铅笔、文具和T恤上。她的产生就是想让人们“感觉舒服然后微笑”。
  名人都爱Hello Kitty,从帕尔斯·希尔顿到凯莉·蕾帕、克里斯蒂娜·阿奎莱拉、布兰妮·斯皮尔斯、泰拉·班克斯。人人都爱她。
  吉莫拉·李·西蒙斯收集了一系列有Hello Kitty标志的首饰和钻石手表、项链以及戒指。
  在玛丽亚·凯莉的音乐电视《Cribs》中有一个情节,她将一件Hello Kitty T恤衫放在胸前并宣告:“她很可爱,对吗?”
  Lady Gaga拍摄了一组大片,头戴Hello Kitty娃娃,身穿满满层叠着Hello Kitty娃娃的华丽及地长裙。
  甚至于无数奢侈品牌,包括魅可化妆品公司、设计师贝齐·约翰逊、海德瑞特以及克里丝汀·迪奥都与Hello Kitty有合作。 进入名流时尚界显示了Hello Kitty能够“又可爱又时髦且有别致的性感”。
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