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近年来，旅游业蓬勃发展。旅游人数逐年增加。据了解2005年头十个月入境外国旅游者已达1696.28万人次，入境过夜旅游者3907万人次，增长13．64％同比增长22.56％在国内旋游方面，中国已拥有世界上规模最大旅游市场，2004年中国国内旅游人数达11亿人次，国内旅游收入4711亿元，约合567亿美元，国内旅游收入已占中国旅游总收八的67％元。据报道云南丽江仅今年夏天就接待了400多万游客。可以说今年又是一个好年，这给旅游产品、包括旅游纪念品的设计和开发带来了超呼想象的机会。 通常人们说的旅游产品、包括旅游纪念品，一般是指在社会商品中以旅游者为销费对象的那部分商品，比如表现某时某地山川地理、风俗人情的各类财质的手工艺品、具有浓烈的地方特色的土产小吃等等。
In recent years, tourism has been booming. The number of tourists increases every year. It is understood that foreign tourists entering the country in the first ten months of 2005 reached 16.9682 million and 39.07 million overnight tourists, up 13.64%, up 22.56% over the same period of previous year. In terms of domestic swaps, China already has the largest tourism market in the world, China’s domestic tourism reached 1.1 billion in 2004, with domestic travel revenue of 471.1 billion yuan, or about 56.7 billion U.S. dollars. Domestic tourism revenue has accounted for 67% of the total tourism receipts in China. It is reported that Lijiang, Yunnan Province, hosted more than 4 million tourists this summer alone. It can be said that this year is another good year. This has brought the opportunity of super-imagining to the design and development of tourist products, including tourist souvenirs. Usually people say that tourist products, including tourist souvenirs, generally refer to those goods that are targeted at tourists in social goods, for example, handicrafts that show the various qualities of mountains and rivers geography and customs at a certain time, Local products with strong local characteristics and so on.