论文部分内容阅读
人们较多地重视青年女性消费市场的开发(近年来,老年女性消费市场也开始引起人们的注意),而对中年(40—50岁)女性消费市场,却没有给予应有的重视,在确定目标市场时,或是将其列入青年消费者群,或是将其列入老年消费者群。造成这种状况的主要原因,是我们还没有完全掌握中年女性的消费特点。在目前大部分消费市场处于饱和,竞争空前
People pay more attention to the development of the young women’s consumer market (in recent years, the elderly women’s consumer market has also begun to attract people’s attention), while the middle-aged (40-50-year-old) female consumer market has not paid due attention to it. When targeting a target market, either include it in a youth consumer group or include it in an elderly consumer group. The main reason for this situation is that we have not fully grasped the consumption characteristics of middle-aged women. Most of the current consumer market is saturated and competition is unprecedented