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“如果品牌缺是一个独一无二的定位，将会象房子没有产权一产，令企业无立足之地，哪怕你是如IBM、美国西南航空一般的大厦、也未能幸免……”——杰克·特劳特
“If the lack of brand is a unique position, it will be like a house without property rights, so that companies have no place to stay, even if you are a building like IBM and Southwest Airlines.” - Jack Trout