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南京商厦股份有限公司是位于南京城北地区的一家集购物、娱乐、餐饮、住宿于一体的大型商业零售企业,10多年来,该公司努力适应市场竞争的新形势,抓住机遇,深化改革不断创新,使企业由小到大、由弱到强,成为南京商业战线的一个耀眼的新星。1999年,公司总销售额近10亿元,今年1-9月,公司成为南京国有商业企业销售、利润增幅最大的企业之一。近几年来,公司的决策层认真分析市场,进一步转变营销观念,调整商品结构,强化服务管理,增强了企业的竞争力,使企业步入了良性发展的快车道,他们主要抓了三方面的工作:
Nanjing Commercial Building Co., Ltd. is a large-scale commercial retail enterprise integrating shopping, entertainment, catering and accommodation in the north of Nanjing. For more than 10 years, Nanjing Commercial Co., Ltd. has been trying hard to adapt to the new situation of market competition, seizing the opportunities, deepening the reform and innovating continuously , So that enterprises from small to large, from weak to strong, a commercial star in Nanjing, a dazzling star. In 1999, the total sales of the company was nearly 1 billion yuan. From January to September this year, the company became one of the enterprises with the largest sales increase and the largest profit increase in Nanjing’s state-owned commercial enterprises. In recent years, the company’s decision-making layer carefully analyze the market, further change the concept of marketing, adjust the product mix, strengthen service management and enhance the competitiveness of enterprises so that enterprises have entered a fast lane of sound development, they mainly focus on three aspects jobs: