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报纸的标题,往往起画龙点睛的作用。同样一条消息或一篇报道,如果标题作得好,就可以使新闻大为生色,吸引读者,增加宣传效果。我们看日本报纸,常常发现有些标题标得很精采,它们把比喻与双关语结合起来,既用具体的、浅显的、熟知的事物去说明和描写抽象的、深奥的、生疏的事物,又用同一词语去关顾两种不同的事物,产生“表”、“里”两重意思,这样,不仅突出了报道内容的特点,而且打破了老一套,显得新颖、形象、生动和富有幽默感。
The title of the newspaper, often play a finishing touch. The same news or a story, if the title is done well, you can make the news a lot of color to attract readers and increase publicity. When we look at Japanese newspapers, we often find that some of the titles are very good. They combine the metaphor and the pun with both specific and superficial familiar things to illustrate and describe abstract, esoteric and unfamiliar things. The same term to care about two different things, resulting in “table”, “Lane” two meanings, so that not only highlights the characteristics of the content of the report, but also broke the old set, looks new, vivid and full of sense of humor.