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通过文献回顾与研究假设,构建了异质性背景下高校研究生创业态度与创业倾向的关系模型,对八所高校在校研究生进行问卷调查,根据问卷信度与效度检验结果,提取数据建立定序Logit模型,探析异质性背景下创业目的、创业素质、创业能力、创业环境认知等创业态度因素对创业倾向的影响。研究表明,高校研究生创业倾向符合“二力驱动”模型。具体而言,研究生创业倾向在性别、父母创业经历以及家庭收入方面存在背景差异效应;创业态度对创业倾向的提升存在内在的动机诱导效应、素质强化效应、能力集聚效应以及外在的环境约束效应。
Through the literature review and research hypothesis, the relationship model between entrepreneurial attitudes and entrepreneurial tendencies of college graduate students in the context of heterogeneity was constructed. Questionnaire surveys were conducted on the graduate students in eight colleges and universities. Based on the questionnaire reliability and validity test results, data were extracted and established. In order to analyze the influence of entrepreneurial attitudes such as entrepreneurial goals, entrepreneurial quality, entrepreneurial ability, and entrepreneurial environment awareness on the entrepreneurial tendency, the Logit model is ordered. Studies have shown that the tendency of entrepreneurship in university graduates is consistent with the “two-driven” model. Specifically, graduate student entrepreneurial tendencies have a background difference effect on gender, parental entrepreneurial experience, and family income; entrepreneurial attitudes have an inherent motivation-induced effect, quality-enhancing effect, ability agglomeration effect, and external environmental constraints on the promotion of entrepreneurial tendencies. .