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佛山电台飞跃924属于交通广播,主要收听对象是移动人群,当中以私家车主为主。从2013年开始,频率开始重新规划周六日的节目,打造“假日4s”这个概念,向广大车主推崇“阳光地微笑,简单的慢生活(Sunshine、Smile、Simple、Slow)这”这个理念。节目的编排从早上8点开始到晚上8点,以一个小时纯歌曲播放及一个小时节目这样的结构,全天24小时,播歌曲的时间占了72%。因此如何通过音乐营造出我们所提出的“假日4s”概念,如何制定音乐策略显得攸关重要。本文以飞跃924假日音乐编排策略为例,归纳现今主流的音乐编排方法,音乐时钟的设定技巧,突显精准的音乐策略是体现一个频率风格的关键因素。
Foshan radio leap 924 belongs to traffic radio, the main target audience is mobile population, of which private car owners. From 2013 onwards, the frequency began to re-plan the program on Saturday and Sunday to create the concept of “holiday 4s” and promote it to the masses of owners. “Smile Sunshine, Smile, Simple, Slow” “This idea. Arrangements for the program from 8 am to 8 pm, with an hour of pure song playback and an hour program such a structure, 24 hours a day, broadcast song time accounted for 72%. Therefore, how to create the concept of ”holiday 4s " proposed by music and how to formulate the music strategy is very important. This paper leaps 924 holiday music arrangement strategy as an example, summarizes the current mainstream music arrangement method, the music clock setting skills, highlights the precise music strategy is to reflect a key factor in the frequency style.