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主流媒体在融合发展的探索中,普遍加大了言论评论和理论宣传的力度,以此强化媒体的思想性,服务于社会和受众,并与其他媒体进行传播力影响力的竞争。然而,言论评论和理论文章数量多了,并不必然带来思想的丰富和深刻。有些评论和理论文章貌似有思想,其实并没有多大思想含量。所以,在追求观点立报(台、网)、思想取胜的实践中,必须努力解决评论理论作品多而不精不强的问题,大力提高评论和理论文章的质量。
In the exploration of integration and development, the mainstream media generally intensified the speech commentary and theoretical propaganda so as to strengthen the ideological nature of the media, serve the society and the audience, and compete with other media for the influence of communication. However, the large number of comments and theoretical articles does not necessarily bring about the enrichment and profoundness of thought. Some comments and theoretical articles look like ideas, in fact, not much thought content. Therefore, in the practice of seeking opinions (Taiwan) and winning ideas, we must work hard to solve the problem of multiple but not perfect theoretical works, and greatly improve the quality of the commentary and the theoretical articles.