用创新拥抱电商

• 作 者: 本刊评论员
• 出 处: 摩托车信息
• 发表日期: 2017年03期
• 关键词: 摩托车行业 摩托车产品 传统发展模式 产品知名度 线下 用户体验 产品开发流程 三线品牌 全产业链 用户服务

这是一个互联网的时代。作为传统制造业的摩托车行业,也不得不被互联网的浪潮所席卷。而电商销售,就是摩托车行业与互联网最直接的互动。对于摩托车行业来说,电商在很长一段时间内都是可有可无的。由于行业的传统格局以及摩托车产品自身的特性,传统渠道一直都是摩托车销售的绝对主力。然而,近几年来,随着行业的下滑和传统发展模式的衰退,一些企业在电商领域积极探索,一些新的销售模式开始兴

This is an Internet age. As a traditional manufacturing motorcycle industry, but also had to be swept by the wave of the Internet. The electricity supplier sales, is the motorcycle industry and the Internet most direct interaction. For the motorcycle industry, e-commerce is optional for a long time. Due to the traditional pattern of the industry and the characteristics of motorcycle products, the traditional channels have always been the absolute main force of motorcycle sales. However, in recent years, with the decline of the industry and the decline of the traditional development mode, some enterprises actively explored the field of e-commerce and some new sales models began to flourish