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改革开放以来,伴随着中国社会由计划经济向市场经济的转型,体育也走向了产业化、市场化的道路。从体育项目整体的发展来看,较之西方现代体育项目繁荣于我国大中城市,中国民族传统体育项目的市场化发展则较为艰难。但艰难并不表示停滞不前,事实上一些民族传统体育正在利用自身特点积极与市场经济体制接轨,并取得较好的效益。文章致力于梳理中国民族传统体育市场化发展的历程及其取得的经验与教训,进而在此基础上对民族传统体育的市场化提出相应的思考。诚望为中国民族传统体育的发展提供有益的借鉴。
Since the reform and opening up, along with the transformation of Chinese society from a planned economy to a market economy, sports have also taken the road of industrialization and marketization. Judging from the overall development of sports, the marketization of Chinese traditional sports is more difficult than that of the modern western sports flourishing in large and medium-sized cities in China. However, the difficulties do not mean that they have stagnated. In fact, some traditional national sports are using their own characteristics to actively integrate with the market economic system and achieve better benefits. The article is devoted to combing the course of marketization development of traditional Chinese national sports as well as its experience and lessons learned, and on this basis, putting forward corresponding thinking on the marketization of traditional national sports. Sincere hope to provide useful reference for the development of Chinese traditional sports.