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现今我国工业行业比较注重生产节约能源的产品,我国有效工业行业中运用的电气能源消耗的比较大,但是随着全球能源日益消耗,很多电气能源消耗问题逐渐显现在人们眼前。我国是能源消耗较大的国家,有效运用能源是现今我国最为关注的话题,本文通过对现今我国工业电气节能产品现状和市场营销进行分析,在对工业电气节能产品生产中存在的问题和市场营销存在的问题进行研究,提出有效工业电气节能产品生产策略和市场营销策略,推动我国工业电气企业健康稳定的良好发展。
At present, China’s industrial sector pays more attention to the production of energy-saving products, and the electrical energy consumption in China’s effective industrial sector is relatively large. However, with the increasing consumption of global energy resources, many problems of electrical energy consumption gradually appear in people’s eyes. China is a country with large energy consumption. The effective use of energy is the most concerned topic in our country today. Based on the analysis of current situation and marketing of industrial electric energy-saving products in our country, the problems and marketing problems in the production of industrial electric energy- The existing problems to study, put forward effective industrial electric energy-saving products production strategy and marketing strategy to promote the healthy and stable development of industrial electric enterprises in China.