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如果把鞋的历史进行分类,可以说基德是“NIKE”鞋初期类型的代表人物。 90年代初,NIKE提高了在美国国内篮球鞋业的市场占有率。那个时候10几岁的基德实力已经被NIKE所认同,并从中受到了很多的恩惠。从进入NBA开始,就和NIKE签定了合同,并一心一意地服役至今。 80年代,还是CONVERSE、ADIDAS的时代,但NIKE通过迈克尔·乔丹创造了发展的机会。那时对于刚进NBA的迈克尔·乔丹来说,真正得到NIKE的恩惠还是在90年代初。而NIKE在篮球领域真正着手于人才、资金等战略也是在90年代初。
If we classify the history of shoes, we can say that Kidd is the representative of the initial type of “NIKE” shoes. In the early 1990s, NIKE increased the market share of basketball shoes in the United States. At that time, Kidd’s strength in his early teens had been recognized by NIKE, and he received a lot of grace from it. Since entering the NBA, he has signed a contract with NIKE and he has been serving it with all his heart and soul. In the 1980s, it was the era of CONVERSE and ADIDAS, but NIKE created an opportunity for development through Michael Jordan. At that time, for Michael Jordan who had just entered the NBA, the real favor of NIKE was still in the early 1990s. NIKE’s strategy in the field of basketball, which really started with talents and funds, was also in the early 1990s.